Introduction

Pillar is a site-selection platform for real estate developers. It brings the nationwide parcel record, community data, zoning, contact information, and an AI research assistant into one workspace — so finding, qualifying, and contacting the owner of a piece of land becomes one continuous flow instead of seven browser tabs and a spreadsheet.

Who Pillar is for#

Pillar is built for the people who find sites for a living:

• Land acquisition teams at residential and commercial developers
• Site selection consultants working across multiple clients
• Investment and development groups evaluating off-market deals
• Commercial brokers prospecting for listings and owner outreach
• Build-to-rent and multifamily developers sourcing infill and greenfield

If your workflow starts with "I need to find every parcel in this county that's over 10 acres, zoned R-3, and hasn't sold in the last five years," Pillar was designed for you.

What you can do#

At a high level, Pillar lets you:

1. Search — Filter the nationwide parcel dataset by geography, size, zoning, ownership, sale history, and dozens of community data layers.
2. Visualize — See your filter on an interactive map alongside traffic counts, demographics, flood zones, utility substations, and school districts.
3. Save — Pull selected parcels into lists and projects for deeper analysis and team collaboration.
4. Enrich — Look up owner contact info via skip tracing and append it to your list.
5. Reach out — Design and send direct-mail campaigns to owners, and track responses against your pipeline.
6. Delegate — Ask the built-in AI agent to handle market research, competitive analysis, and list-building on your behalf.

The shape of the app#

Pillar has four primary workspaces, reachable from the left rail in the app:

• Map — The main exploratory surface. Filter, draw, select, and layer.
• Lists — Saved queries and parcel groups for comparison and export.
• Projects (CRM) — Pipeline, tasks, contacts, and outreach campaigns.
• Dashboard — Activity and usage overview for your organization.

How this help center is organized#

The sidebar on the left mirrors the product: one section per workspace, plus account, agent, and reference sections. Every doc has a "previous / next" pager at the bottom so you can read straight through or jump around.

If you can't find what you're looking for, use ⌘K (or Ctrl+K) to search across every page.